Archive for June, 2010
How to Tap Into the Woo-Woo Market
How to Tap Into the Woo-Woo Market By Lorrie Morgan-Ferrero I tend to attract bright, successful people with strong values and a social consciousness to my business (yes, if you’re reading this, you can consider yourself complimented). But more than that, they tend to be expansive, even spiritual. The typical “woo woo” folks who actually [...]
Read Full Post | Make a Comment ( None so far )What The Blog?
What the BLOG? By Lorrie Morgan – Ferrero Blogs Are the NEW Secret Weapon for Reaching Your Target (target market). Just like you, I hate being marketed to. Every day we’re bombarded with over 3,500 marketing messages. And frankly I’m sick of it! But blogs are different. Blogs are a two-way conversation between blogger and [...]
Read Full Post | Make a Comment ( None so far )How To Create Effective Ads
There’s a well-known structure in successful sales letters, described by the acronym AIDA. AIDA stands for: Attention Interest Desire Action ATTENTION First, you capture your prospect’s attention. This is done with your headline and lead. If your ad fails to capture your prospect’s attention, it fails completely. Your prospect doesn’t read your stellar copy, and doesn’t order your [...]
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