I tend to attract bright, successful people with strong values and a social consciousness to my business (yes, if you’re reading this, you can consider yourself complimented). But more than that, they tend to be expansive, even spiritual. The typical “woo woo” folks who actually make money.

They are called the “Cultural Creatives” and they represent approximately 50 million Americans. Cultural Creatives fall into the “LOHAS” (Lifestyles of Health and Sustainability) market – a $228.9 billion growing industry.

Basically Cultural Creatives are the “green” group. They are interested in alternative medicines, personal development, environmentally friendly solutions, and healthy lifestyles. They eat organic foods and drink filtered water. They drive hybrid cars and bike or walk when possible. They want to leave a better world for the next generation, even if the next generation is wrapped up in MySpace.com and video games. They don’t relate to the fast-paced.

While getting to know some of them over the past years at live events and through teleseminars (the Internet marketer’s version of a coffee klatch), I discovered this group represents some new challenges in marketing that haven’t been there before. See, they loathe advertising.

What’s a marketer to do when her bag of tricks doesn’t work on the segment of people who most relates to her? She looks closer at lessons from the past and what DOES work in the present. Here are a few tips you can use to connect with the elusive Cultural Creatives.

1. Hook ‘em with a story. We all love stories and they make for some pretty compelling marketing. When a reader is taking in a story he actually looks for connections to himself. How cool is that? The reader is grooming a relationship with you without you even trying.
2. Be authentic. A Cultural Creative can smell a liar. Try the old bait and switch and you will shortly be out of business. Let them in on your weaknesses and vulnerabilities.
3. Use a conversational tone. Try speaking to them in the first person using language real people use. Don’t be so formal. Cultural Creatives aren’t uptight – just curious. Extra points for making them chuckle.
4. Long copy still works…as long as you are succinct and interesting. Cultural Creatives don’t mind getting information, as long as they are LEARNING something about a potential purchase or issue. Not impulsive buyers, they like to understand before they buy.

Get used to it. The Cultural Creatives are not some hippie group fad. They are here to stay. The sooner you adapt your marketing to reach them, the better.

Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999. Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at http://www.RedHotCopy.com

AIDA stands for:

• Attention
• Interest
• Desire
• Action

ATTENTION

First, you capture your prospect’s attention. This is done with your headline and lead. If your ad fails to capture your prospect’s

attention, it fails completely. Your prospect doesn’t read your stellar copy, and doesn’t order your product or service.

INTEREST

Then you want to build a strong interest in your prospect. You want him to keep reading, because if he reads, he just might buy.

DESIRE

Next, you channel a desire. Having a targeted market for this is key, because you’re not trying to create a desire where one did not already exist. You want to capitalize on an existing desire, which your prospect may or may not know he already has. And you want your prospect to experience that desire for your product or service.

ACTION

Finally, you present a call to action. You want him to pick up the telephone, return the reply card, attend the sales presentation, order your product, whatever. You need to ask for the sale (or response, if that’s the goal). You don’t want to beat around the bush at this point.

If your letter and AIDA structure is sound and persuasive, here’s where you present the terms of your offer and urge the prospect to act now.

Learn how to write more effective ads in this 27 page e-book

10 Ways to Write More Effective Ads

-With your YourNight profile, you can create up to five separate profiles, one for your friends, family, professional associates, a blogging profile, and a dating profile if you chose to do so.

-YourNight is message specific, which means, the unique thing with YourNight is when you create your “What are you doing now?” message, you can send it to only one or all of your 5 five profiles people. This means you can have your message viewed by only your friends, and your family and professional profile people will not see it, which means, better privacy. With Facebook, everyone sees what you write.

-YourNight comes with customizable widgets. With YourNight, you have a page where you can have access to your favorite sites, such as Gmail, AOL, Yahoo, Youtube, Facebook, Twitter, Myspace, CNN, People, Amazon, Ebay, Target, Bank of America, Wachovia, to name a few.

-YourNight is creating a shopping network where you can purchase products at major retailers at up to 20% off. Major retailers such as Best Buy, Target, Overstock.com, Expedia, Hotels.com, Walmart, and other major retailers, are partnering with YourNight.

-YourNight is a referral social site. You need to be invited by or know someone who is a member of YourNight to create your free profile. This is important, because YourNight.com is sharing in the revenues it receives with its members. YourNight needs to track who you refer, because you can receive additional income, if you chose, based on their buying habits from the shopping site and the Gold Member referral program. You can receive 1% cash back of the total purchase amount of all the people that you refer, when they purchase items through the YourNight website. Cash Back rewards can be increased to up to 2.5% if certain requirements are made.

-With YourNight, you have the option to upgrade to a Gold Member for $10.00 per month, if you chose. (6.80) If you live in the UK. You can always remain as a free member of YourNight and enjoy the entertainment value of being able to socialize with friends and family, if that is your desire. There are many additional cash reward benefits for Gold Members, one of which is, you can receive $2.00 per month of all the people that you refer, with a minimum of five people who upgrade to Gold Member status. Hence, your $10.00 per month membership is paid for by your cash rewards from the $2.00 each you receive for the referrals of the five Gold Members.

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Those are just a few of the major benefits of creating a free profile with YourNight.com. YourNight’s goal is to become the major social website on the internet. Facebook currently has over 400 million members. If YourNight surpasses that, just imagine the friends you could make, the professional connections you could make, the additional income you could make, and the monetary contributions you could create for the world!

Create your “FREE” profile today.

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Of all the successful blogs on the World Wide Web, hundreds more have failed. Running a blog is like running a business website. Unless you are willing to put the time in and treat it seriously, you won’t be blogging long.

That is not to say that the failed bloggers weren’t serious about blogging. Mostly, new bloggers aren’t prepared for the work that goes into creating a successful blog. Just building the blog doesn’t mean that people will necessary come to you. You pursue the audience and give them a reason to see what you have to say.

1.  Fresh Content
2.  Article Marketing
3.  Social Networking
4.  Viral Marketing
5.  Use RSS Feeds
6.  Submit Blog to Search Engines
7.  Joining Forums
8.  Visit other blogs
9.  SEO Marketing
10. Social Bookmarking

It takes time to drive traffic, but if you use any of these ideas, you will be well on your way to driving the traffic to your blog.  Your goal should be to build readership and that takes time.  As people realize and see that you have content that helps them and interest them, they will begin to return for more and will possibly refer others to read your blog also.  Be sure to use #1.

Resource
Marketing Strategies for Blog Traffic – In Depth Strategies for Blog Traffic

BBC Blogging Manual -  This manual will teach you how to set up a basic WordPress Blog, how to pick your theme, where to find a theme, how to know if people are reading your blog.

Charlene Brown is the Founder and Visionary of The Black Business Cafe, a Social Networking Organization in Maryland. Mrs. Brown was #38 on the list of 50 of the most powerful and influential women in social media 2008 and is a Grand Connector with a mission to bring her local community together to do business with each other. Mrs Brown is often called a social networking guru and expert by her peers, however she prefers to be “The Grand Connector”. Visit her websites  www.blackbusinesscafe.com , www.theblackbusinesscafe.ning.com , www.blackbusinesscafeinnercircle.com

• First, you have taken up too much of their time
• Second, you have wasted alot of your own time.  While you were giving out that much information to 1-3 people, you could have worked the entire room using your elevator pitch.
• Third, no one really want to hear all the in depth details about your business products and services, they only want to know the benefit to them or the solution to their problem.

• Give Your Elevator Pitch a Lift
• Elevator Pitch Essentials
• How to Get Your Point Across in 30 Seconds or Less

A Dynamic Author & Motivational Speaker with six published books and a seventh one coming early 2010. His works are both insightful and thought provoking.

He has been writing for over ten years and has done many speaking events. Everywhere he goes he passionately speaks about the power of having apersonal vision and the need to fulfill one’s Destiny. Hence his catch phrase: “Destiny is calling you. Can you hear it?

He is Featured Author for the August 2010, National Book Club Conference, held every year in Atlanta, Georgia.

Website: www.myspace.com/dantesdestiny

Call James A. Jimason to speak at your next event 301-630-3497

Books by James

• God’s House: Returning to the Heart of Ministry
• Give Me Destiny!
• Dante’s Destiny: Nothing is What it Seems
• Dante’s Destiny II: Lights Out
• Chapter One
• Chapter Two: The Winds of Change

The Black Business Cafe – Join Us – www.theblackbusinesscafe.ning.com

Financial freedom comes to the person who saves ten percent or more of his income throughout his lifetime.

One of the smartest things that you can ever do for yourself is to develop the habit of saving part of your salary, every single paycheck. Individuals, families and even societies are stable and prosperous to the degree to which they have high savings rates. Savings today are what guarantee the security and the possibilities of tomorrow.

Start With Yourself
The first corollary of the Law of Saving comes from the book The Richest Man in Babylon by George Classon. It is to “Pay yourself first.”

Begin today to save ten percent of your earnings, off the top, and never touch it. This is your fund for long-term financial accumulation and you never use it for any other reason except to assure your financial future.

Develop New Habits Regarding Money
The remarkable thing is that when you pay yourself first, and force yourself to live on the other ninety percent, you will soon become accustomed to it. You are a creature of habit. When you regularly put away ten percent of your earnings, you soon become comfortable living on the other ninety percent. Many people start by saving ten percent of their income and then graduate to saving fifteen percent, twenty percent, and even more. And their financial lives change dramatically as a result. So will yours.

Take Every Advantage
The second corollary of the Law of Saving says, “Take advantage of tax deferred savings and investment plans.” Because of high and even multiple tax rates, money that is saved or invested without being taxed accumulates at a rate of 30% to 40% faster than money that is subject to taxation. Self-made millionaires, according to Dr Thomas Stanley’s book The Millionaire Next Door, are almost obsessive about accumulating their funds in assets such as real estate, self owned businesses and equities that increase in value without triggering tax liabilities.

Invest in company pension and retirement plans, 401(k) plans, IRA’s, Keough Plans, Roth IRA’s, Education Investment Accounts, stock option programs and whatever else has been approved by the IRS for long term financial accumulation. Make every dollar count!

Action Exercises
Here are two things you can do to apply this law immediately:

First, begin today to put away ten percent of your earnings. Set up a special account for this purpose and treat your contributions to this account with the same respect that you do your rent or mortgage payments each month.

Second, become a lifelong student of money. Read the best books, take courses and subscribe to the most helpful magazines. Know what you are doing so you can always make intelligent decisions when you invest your funds.

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So if you are wondering, “Can any good thing come out of you or where you are right now” Let me tell you

YES!!!
YES!!!
Yes it can and Yes it will. Just keep the faith in God. Your change will come and your days of feeling like a diamond in the rough will cease to be and you will see yourself as the polished jewel that you are.

God Bless!!
Think the best about yourself.
You are somebody and you are great and you are successful.
Now tell yourself those same things and thank God for what he is doing and for what He is going to do and for What He has already done.
In Jesus Name

Don’t forget to come back to God and say thanks when it’s all said and done. This blog was written by Charlene Brown of www.kingdombiz.ning.com .  Owner of The Black Business Cafe